TikTok's audience and ad growth will depend on how sticky it will be with often-fickle users and creators.
Snapchat's parent company grew its revenue 44% in the first three months of the year.
Facebook's summer internships are still going ahead — but in a very different format.
America's richest fast-food giants qualify for $10 million coronavirus stimulus loans, revealing a disturbing loophole in a program designed to help struggling small businesses
The program, intended to save struggling small business, included a loophole that allowed companies as large as McDonald's to get loans.
Live sports like NBA games are evaporating, leaving marketers with billions of ad spend to reallocate
Delayed and canceled live sports events this year has scuttled plans for advertisers that typically spend billions on TV advertising.
Quibi recruited top execs from Snap and Netflix to lead its entry into the streaming wars. Here are the 14 power players who bet on the startup's vision of changing mobile video.
Quibi has recruited some notable Hollywood and Silicon Valley alum but also had some high-profile departures ahead of launch.
These people from Nielsen, Publicis, Hulu, and more are trying to solve TV advertisers' problems as people flock to streaming services.
PR firms like Edelman, Ruder Finn, and Kekst CNC are seeing a boom as CEOs scramble to reassure employees amid the pandemic
The need to communicate with and reassure workers is creating more work for PR firms.
eMarketer shares key insights on how Instagram user growth and usage patterns will evolve in 2020.
Fandango is buying Walmart's Vudu. Here are 7 other media and streaming-TV companies experts say could be acquired this year.
TV companies like Starz, data firms like Parrot Analytics, and studios like MGM, could also be in play in 2020.
RESTAURANT APOCALYPSE: 8 million restaurant workers are now unemployed, as the industry braces for $240 billion in losses
8 million restaurant workers have been laid off or furloughed due to the coronavirus pandemic, with roughly two out of three employees out of a job.
How TikTok can kickstart your music career, according to an artist who used the app to get a major label deal
The four strategies that 22-year-old rapper Tiagz used to gain exposure on TikTok and jumpstart his career in music.
Trump's restaurant recovery plan is built on fast food, as independent restaurants struggle to survive
Experts say smaller, independent restaurants will have the hardest time surviving the coronavirus pandemic.
Music artist Tiagz explains how he mastered TikTok's algorithm to score a major record deal, with help from Charli D'Amelio and a 1950s jazz classic
The Canadian rapper Tiagz (Tiago Garcia-Arenas) has built a career as a producer by strategically uploading songs to the short-form video app TikTok.
People are paying more attention to advertising during the coronavirus lockdown, and brands that pull their ads could be missing out
Tech company Playground XYZ said people spent 20% more time looking at ads in areas like personal finance.
Amazon is cutting rates for a program that splits sales with publishers, and it could be a warning sign for companies like BuzzFeed and Wirecutter that bet big on the e-commerce giant
The move comes as publishers are dealing with a wave of cuts from advertising revenue and layoffs, furloughs, and pay cuts.
Grocery and food delivery apps are increasingly crucial amid coronavirus, but these may be out of reach for the most vulnerable Americans during the pandemic
Lack of high-speed internet and other accessibility issues can put vital services out of reach for some of those most vulnerable to COVID-19.
We spoke to top creators about how much money YouTube pays them for a single video on average, ranging from 1,000 views to 1 million.
Some of Google's contract workers say they're getting left out of the company's pandemic benefits for childcare and quarantine pay
Google is reliant on hundreds of thousands of contract workers — but some argue they're treated like second-class citizens at the company.
Kroger and Pepsi are giving workers on the front lines in the coronavirus pandemic 99-cent discounts on bottles of soda
Kroger employees can purchase 20-ounce bottles of Pepsi soft drinks for $1 through the May 12, as part of the promotion.
5 Tyson employees have died of COVID-19, as hundreds of slaughterhouse workers fall ill. Tyson still does not offer paid sick leave.
At least five Tyson workers from meat processing plants in Georgia and Iowa have died of COVID-19, as hundreds of workers in the industry fall ill.
Facebook employees won't return to offices until at least the end of May, and is cancelling events until June 2021
Facebook CEO Mark Zuckerberg is starting to think about when his company can return to a sense of normality.
TikTok is breaking download records and taking over pop culture. But experts say it faces challenges in turning user growth into profit.
Brands, creators, and marketing experts are still determining whether TikTok's recent success is a fad or a sign the app will dominate long term.
Starbucks prepares to reopen stores closed in coronavirus pandemic, predicting a return to normal operations in June
Starbucks expects to resume normal operations, ending its Catastrophe Pay program and $3 pay bump for workers, in June.
How the coronavirus is impacting the advertising business as sports TV viewing evaporates, events are cancelled, and consumers stop spending
Business Insider breaks down how the pandemic is impacting advertising, from events cancellations to layoffs and furloughs.
Ford ditched its old PR playbook amid coronavirus turbulence like the shift to remote work, medical supply manufacturing, and criticism from President Trump. Here's what it's doing instead.
Ford has been emphasizing internal communications and promoting its work making medical supplies.
TikTok star Addison Rae describes her rise to 33 million followers, from dancing competitively at 6 years old to catching Mariah Carey's attention
Addison Rae spoke about her rapid success online and how she is building a larger business with merchandise and lucrative brand partnerships.
Digital media companies are facing the worst downturn in a generation. Investors in Axios and The Athletic say what CEOs should do to survive.
This is a time for media companies to get creative about testing paid content and keeping advertisers happy, investors said.
An interview with TikTok star Addison Rae, gamblers eye esports, and the future of 'paused' brand deals
This week's rundown includes the top TikTok manager and agents and how much YouTube stars get paid per 1,000 views.
The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising
People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
Layoffs and furloughs hit holding companies WPP, Omnicom, and MDC Partners as advertisers slash spending
CPB, Grey, and DDB were among the agencies that started to be impacted by the economic affects of the coronavirus.
Venture-backed startups are laying off thousands of tech workers as the coronavirus strains finances. Here's a list of all of the startups that are cutting headcount.
Here's everything we know about which venture-backed startups are slashing headcount due to the coronavirus and economic fallout.
As Instagram Live use skyrockets, a 'TV guide of live content' is launching to help users find and schedule the best ones
Influencers like Whitney Port plan to create Instagram Live content during and after quarantine, and 'Your Live Guide' has a full schedule of Lives.
Hulu and Roku are getting a popularity boost from the pandemic but may not be able to fully capitalize on it
It's hard to unwind advertisers' contracts with TV networks and replicate traditional television's scale elsewhere.
Leaked McDonald's memo demands franchisees support paid sick leave and a 10% 'hero' raise for workers, as the fast-food giant faces backlash over workers' struggles
McDonald's is pushing franchisees to give workers "hero" raises and paid sick leave, according to a leaked letter.
Business is booming at 'essential' liquor stores during the coronavirus pandemic, leaving workers in an uneasy position
Alcohol sales are skyrocketing, with customers flocking to liquor stores and wine shops that have been deemed "essential businesses."
This week in Trending, the future of privacy in the age of pandemics and Microsoft's flashback to 1991.
McDonald's employees claim they were forced to continue to work and were kept in the dark when a coworker caught COVID-19, according to a new OSHA complaint
McDonald's workers plan to strike after filing a complaint saying the conditions in one Chicago location pose "an imminent danger to our health."
Ad giants Omnicom and Dentsu announced layoffs and other cost-cutting measures as the pandemic blunts ad spending
The economic devastation caused by the pandemic sped up this week.
Farmers say they may have to kill and discard baby pigs as slaughterhouses close and the industry faces losing $5 billion
The National Pork Producers Council said the number of baby pigs that are euthanized will "soar dramatically" if the government does not intervene.
Comcast will soft launch its big streaming TV bet on Wednesday. Here's an early look at Peacock, which will have NBC classics like 'Parks and Rec' and trending news.
Peacock executives virtually demonstrated the platform for reporters on Tuesday, ahead the platform's soft launch.
How to get hired in tech: From Google and Amazon to growing startups, here's everything you need to know to land a tech job
From interview tips and strategies to information about the skills and jobs most in demand, here's how to get a job in tech.
Platforms for ad creatives are thriving in the pandemic, and their rise could further erode advertising agencies
Networks like Tongal, Communo, and We Are Rosie have seen rapid growth as traditional ad agencies and production companies lay off staff.
Send us your nominations for the best PR pros in the job market by April 28. Business Insider will publish the list in March.
Even media companies that don't rely on sports could be hit hard if football season is delayed. Here are the TV companies most at risk.
Cord cutting could accelerate in the US if the NFL season doesn't kick off in the fall as planned, hindering media-network recoveries, UBS wrote.
The CEO of $17 billion Okta says that doing its multi-day annual tech conference online generated 4,000 leads — way more than at its usual Las Vegas extravaganza
Virtual tech conferences may turn out to be just as good for marketing as live conferences, although there are some obvious drawbacks, Okta CEO says.
Pitch deck shows how a top production company whose clients have included HBO and Google is helping marketers make ads remotely during the shutdown
Tool of North America is emphasizing short-term strategies like livestreaming, crowdsourced video, and artificial reality.
The top 19 talent managers and agents for TikTok influencers who are helping build the careers of a new generation of digital stars
Business Insider is recognizing the leaders who are helping to build businesses for the top TikTok influencers in 2020.
Ad holding company Omnicom to furlough and lay off employees worldwide — read the CEO's internal memo
CEO John Wren wrote that the company had to respond quickly to the reality of the moment by cutting staff.
Taco Bell is giving away free tacos, despite backlash from workers worried about catching the coronavirus from customers
Taco Bell is giving away free Doritos Locos Tacos on Tuesday, despite worker backlash against the deal.